Measurebyte offers a centralised data solution that can integrate platform data from various marketing channels and sources to provide a unified view of marketing performance. Some key types of data that can be centralised using Measurebyte include:
Paid Media Data
Advertising brand and performance metrics from platforms like Google Ads, YouTube, DV360, Facebook Ads, LinkedIn Ads, etc.
Efficiency metrics like cost per acquisition (CPA), return on ad spend (ROAS), CPM, and other key paid media cost related metrics.
Owned Media Data
Website analytics from Google Analytics or Adobe Analytics
Search engine data from Google, like Google Search Console.
Email marketing metrics like open rates, click-through rates, and conversion rates
Social media engagement data from platforms like TikTok, X, LinkedIn, Instagram, Facebook, etc.
Earned Media Data
PR mentions and coverage
Social media shares, comments, and sentiment
Influencer marketing performance
Customer Data
Lead and opportunity data from CRM systems like Salesforce
Customer lifetime value (CLV) and churn metrics
Demographic data
Product behaviour data
Sales Data
Revenue and pipeline data
Sales cycle metrics
Account-based marketing (ABM) performance
By centralising these diverse data sources, Measurebyte provides a comprehensive view of the customer journey and marketing performance. This enables teams to make more informed, data-driven decisions to optimise campaigns and drive growth.