Measurebyte doesn't provide proprietary tools (except for campaign taxonomy) for centralising marketing data but offers expertise in integrating industry-standard tools to create a comprehensive marketing data ecosystem.
Here’s how Measurebyte facilitates this process:
Data Integration
Measurebyte employs Fivetran to efficiently extract data from various marketing platforms and channels, ensuring that all relevant data is collected.
Data Warehousing
They assist in implementing cloud-based data warehouse solutions, such as Snowflake or Google BigQuery, to store and manage centralised data.
Data Visualisation:
Custom DecisionBoards and reports are created using tools like Looker Studio, Power BI, or Tableau, enabling teams to visualise and interact with their marketing data effectively.
Campaign Taxonomy
Measurebyte offers a proprietary taxonomy tool to maintain consistent naming conventions and data structures across marketing efforts, which is essential for accurate cross-channel analysis.
Expert Consulting
Consulting services are available to help companies implement and optimise their data stack to meet specific marketing measurement needs.
By leveraging these industry-leading tools and providing expert guidance, Measurebyte helps companies establish a robust, centralised marketing data infrastructure without the need to develop new tools from scratch