The SEE, THINK, DO, CARE framework, originally created and evangelised by digital marketing expert Avinash Kaushik, is a customer-centric approach to marketing that aligns your strategies with the different stages of the customer journey.
Let's break it down:
SEE
This stage focuses on building awareness among your widest addressable audience.
Audience: All potential customers who might be interested in your product or service.
Goal: Create brand awareness and visibility.
Tactics: Broad reach advertising, content marketing, social media presence.
THINK
Here, you engage with audiences who are aware of your brand and considering your products or services.
Audience: People who are familiar with your brand and actively researching solutions.
Goal: Provide information and build preference for your brand.
Tactics: Targeted content, comparison guides, case studies, webinars.
DO
This stage targets those ready to make a purchase or take a desired action.
Audience: Prospects who are prepared to buy or convert.
Goal: Encourage and facilitate the purchase or conversion.
Tactics: Special offers, product demos, optimised landing pages, simplified checkout processes.
CARE
The final stage involves nurturing existing customers to encourage loyalty and advocacy.
Audience: Current customers who have already purchased or converted.
Goal: Enhance customer satisfaction, encourage repeat business, and turn customers into brand advocates.
Tactics: Customer support, loyalty programmes, personalised communications, exclusive content or offers.
Why it matters for marketing effectiveness:
Customer-Centric Approach: It ensures your marketing efforts are tailored to the customer's mindset at each stage of their journey.
Targeted Messaging: By understanding which stage a customer is in, you can craft more relevant and impactful messages.
Improved Resource Allocation: It helps you allocate your marketing budget more efficiently across different stages of the funnel.
Enhanced Measurement: The framework provides a structure for measuring the effectiveness of your marketing efforts at each stage.
Long-term Relationship Building: By including the CARE stage, it emphasises the importance of customer retention and loyalty.
How Measurebyte applies this framework
We bring the SEE, THINK, DO, CARE framework to life through our focus on metrics that matter and centralised data:
Metrics that Matter: We identify and track key performance indicators (KPIs) specific to each stage of the framework. For example:
SEE: Brand awareness metrics, reach, impressions
THINK: Engagement rates, time on site, content consumption metrics
DO: Conversion rates, cost per acquisition, sales velocity
CARE: Customer lifetime value, retention rates, Net Promoter Score
Centralised Data: We integrate data from various sources into a unified DecisionBoard, providing a holistic view of performance across all stages. This allows for:
Cross-stage analysis: Understanding how efforts in one stage impact others
Seamless customer journey tracking: Following customers from initial awareness through to loyalty
Efficient resource allocation: Identifying which stages need more attention or investment
Actionable Insights: By combining the framework with robust data analysis, we help clients:
Identify bottlenecks in their customer journey
Optimise marketing spend across all stages
Personalise or non-personalised messaging based on customer stage
Measure and improve the effectiveness of each marketing initiative using OKRs
This approach ensures that our clients can implement the SEE, THINK, DO, CARE framework effectively, making insight-driven decisions that enhance overall marketing effectiveness and drive business growth.